Policy and messaging focus →

The third week of the federal election campaign set housing affordability as the battleground, with both major parties unveiling ambitious — and heavily scrutinised — plans to help first home buyers. While Labor emphasised supply-side initiatives and stability, the Coalition focused on cost-of-living relief and home ownership incentives, including tax-deductible mortgage interest. Experts criticised both for potentially inflating prices, but voter response was mixed rather than hostile, with Labor’s offering marginally ahead in polling.

Peter Dutton brought his son into the campaign to personalise the housing challenge for younger Australians. While intended to show shared struggles, the move prompted questions about messaging rather than shifting momentum. Meanwhile, the impact of US President Donald Trump continued to shape perceptions. Polls show a significant number of voters are less likely to support Mr Dutton due to his perceived alignment with Mr Trump, a connection that Labor has actively highlighted.

Both parties formally launched their campaigns, revealing their core messages. Labor’s was businesslike and cautious, while the Coalition’s aimed to connect with economic frustrations. Mr Albanese maintained a low-key approach, conscious of past polling failures, though not without a few awkward moments, including a clumsy interaction with Environment Minister Tanya Plibersek.

The second leaders’ debate reinforced rather than reshaped voter perceptions. Mr Dutton was on the defensive for much of the hour, notably walking back a claim about Russian aircraft in Indonesia. His strongest line of attack was questioning Mr Albanese’s honesty over housing tax modelling. Neither leader delivered a decisive moment, helping to entrench the campaign’s current direction: a modest but steady drift toward Labor.

Beyond the major parties, support for minor parties and independents remains strong. Younger voters, in particular, are turning to influencers and non-traditional media for political information, complicating both parties’ messaging strategies. With early voting about to begin, the campaign is entering its final — and possibly most decisive — phase.

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